familiarize [familiarized, familiarizing, familiarizes]◼◼◼(make or become familiar with something or someone) verb [UK: fə.ˈmɪ.lɪə.raɪz] [US: fə.ˈmɪ.ljə.ˌraɪz]The purpose of advertising is to familiarize consumers with the name of a product. = Le but de la publicité est de familiariser le consommateur avec le nom d'un produit.