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tip [tips]▼◼◼◼(piece of advice)
noun
[UK: ˈtɪp] [US: ˈtɪp]I'll give you a little tip. = Je vais te donner une petite astuce.

trick [tricks]▼◼◼◼(effective, clever or quick way of doing something)
noun
[UK: trɪk] [US: ˈtrɪk]It's a simple trick of rhetoric. = C'est une simple astuce de rhétorique.

gimmick [gimmicks]▼◼◼◻(clever ploy or strategy)
noun
[UK: ˈɡɪ.mɪk] [US: ˈɡɪ.mɪk]

sham▼(trickery, hoaxing)
noun
[UK: ʃæm] [US: ˈʃæm]