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battle cry▼(motto or personal statement)noun[UK: ˈbæt.l̩ kraɪ] [US: ˈbæt.l̩ ˈkraɪ]
catchphrase [catchphrases]▼(a repeated expression)noun[UK: ˈkætʃ.freɪz] [US: ˈkætʃ.freɪz]
slogan [slogans]▼(catchphrase associated with a product or service being advertised)noun[UK: ˈsləʊ.ɡən] [US: ˈsloʊ.ɡən]
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