лозунг означава в английски

slogan [slogans]▼(catchphrase associated with a product or service being advertised)
noun
[UK: ˈsləʊ.ɡən] [US: ˈsloʊ.ɡən]

watchword [watchwords]▼(word used as expressive of a principle)
noun
[UK: ˈwɒt.ʃwɜːd] [US: ˈwɑːˌt.ʃwərd]