marque de fabrique betyder på engelska

hallmark [hallmarks]▼◼◼◼(a distinct characteristic)
noun
[UK: ˈhɔːl.mɑːk] [US: ˈhɑːl.ˌmɑːrk]

calling card▼◼◻◻(characteristic)
noun
[UK: ˈkɔːl.ɪŋ kɑːd] [US: ˈkɒl.ɪŋ ˈkɑːrd]

name brand▼◼◻◻(trademark)
noun