slogan [slogans]◼◼◼(catchphrase associated with a product or service being advertised) noun [UK: ˈsləʊ.ɡən] [US: ˈsloʊ.ɡən]Their slogan is perfect. = Leur slogan est parfait.
mantra [mantras]◼◻◻(a slogan or phrase often repeated) noun [UK: ˈmæn.trə] [US: ˈmæn.trə]